Aarschotse-Bruine-glasraam

Aarschotse Bruine

In 2012, the city council of Aarschot was going to relaunch the city beer that was out of production since a long time: Aarschotse Bruine. And since I am a beer nerd, I was quite happy that they asked me to redesign the logo.

Aarschotse-Bruine-glas-fles
Aarschotse-Bruine-oudlogo


The requirements for the logo were that I would redesign the old logo (shown on this beer coaster) and also that I would use this kind of blue in the logo. For the redesign of the illustration (in particular the knight), I was inspired by A.M. Cassandre. 


I also used the Myriad font that has been used in the logo of the city of Aarschot at that time for the word Aarschotse.
When the logo was finished, I also designed the packaging (bottle, glass and gift box).

In 2014 my design was also featured on ´╗┐OhBeautifulBeer.com.

Aarschotse-Bruine-verpakking-packaging-design
Aarschotse-Bruine-fles-bottle-beer-design-2

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