The requirements for the logo were that I would redesign the old logo (shown on this beer coaster) and also that I would use this kind of blue in the logo. For the redesign of the illustration (in particular the knight), I was inspired by A.M. Cassandre.
I also used the Myriad font that has been used in the logo of the city of Aarschot at that time for the word Aarschotse.
When the logo was finished, I also designed the packaging (bottle, glass and gift box).
In 2014 my design was also featured on OhBeautifulBeer.com.